Director, Brand Marketing
Core
Steward and champion of the Alliance Animal Health brand, leading strategic vision, positioning, and activation across audiences and channels.
Role type
Director, Brand Marketing
Builds
Corporate brand presence, recruitment marketing programs, employer brand storytelling, signature events (VetTalks), and brand-forward campaigns.
Domain
Veterinary medicine / Animal health industry
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand strategy, employer branding, recruitment marketing, event management, cross-functional leadership, agency/vendor management, brand governance, performance measurement, content strategy, thought leadership development
Preferred skills
Experience in veterinary or animal health sector, deep understanding of recruitment funnels, ability to scale brand portfolios
Technologies
None explicitly stated
Responsibilities
Own and evolve the strategic vision and positioning for the corporate brand; Lead recruitment marketing strategies and employer-brand storytelling; Provide strategic oversight across the brand portfolio including PriorityPet Urgent Care; Lead the strategy and execution of brand-forward events like VetTalks; Collaborate with Business Development to align brand strategy with partner growth goals; Lead integrated brand campaigns and oversee creative development; Define and track brand health and campaign performance metrics
Seniority
Director, strategic leadership with hands-on execution
