Manager, Digital Marketing - Retail Media
Core
Design and execute full-funnel digital marketing programs across online marketplaces (Amazon, Walmart, Instacart, Target) to drive brand demand and growth for CPG products.
Role type
Manager, Digital Marketing (Retail Media)
Builds
Sponsored product, display, and brand advertising campaigns on retail media networks.
Domain
CPG (Food & Beverage) / Retail Media Networks
Required skills
Full-funnel digital marketing strategy, backend campaign optimization, audience segmentation, bidding strategies, data-driven decision making, team coaching, strategic partnership development
Preferred skills
MBA or MS, CPG food and beverage experience
Technologies
Amazon Ads, Amazon DSP, Amazon Marketing Cloud (AMC), Google Analytics, SQL, Walmart Connect, Roundell, MAP, Carrot Ads, Criteo
Responsibilities
Design and execute full-funnel digital marketing programs; Evaluate and validate data sources and analytical tools; Review work and coach junior team members; Lead, develop and maintain dashboards and automated reporting; Configure and optimize DSP campaigns; Partner with creative teams for ad assets; Collaborate with sales on emerging retail media network strategies
Seniority
Manager, hands-on IC with team leadership