Customer Success Manager
Core
Develop customer relationships to promote retention, growth, and loyalty for Informa TechTarget's integrated media and data services.
Role type
Customer Success Manager (B2B Data & Media Services)
Builds
Informa TechTarget data and products
Domain
B2B Technology, Data Services, Digital Marketing
Deliverable
client delivery
Required skills
B2B digital marketing knowledge, ad tech, marketing automation, lead generation, demand generation, content marketing, strategic consulting, workflow analysis, KPI definition, integration strategy, client presentation, upsell identification
Preferred skills
Sales orientation, creative problem solving, multi-tasking, persistent guidance
Technologies
Marketing automation systems, ad tech platforms, data analytics tools
Responsibilities
Drive customer engagement focusing on adoption, expansion, and renewal; onboard and enable customers on product functionalities; investigate customer workflows and technology stacks; consult on use cases to achieve KPIs; build narratives and presentations to showcase client success; collaborate with internal teams to resolve issues; present to end users, marketing management, sales management, and executives.
Seniority
Mid-level, hands-on IC
