Product Manager MDM
Core
Drive the integration and adoption of a new consumer MDM solution and manage Mattel's consumer CDP capabilities to serve trusted consumer data across business units.
Role type
Senior Product Manager (Data Platforms & CDP)
Builds
Consumer identity and profile data systems serving downstream marketing, CRM, analytics, and engagement platforms.
Domain
Consumer Data Platforms (CDP), Master Data Management (MDM), Marketing Technology
Deliverable
production ML models | product features
Required skills
Product management, CDP operations, MDM concepts, identity resolution, data integration, stakeholder alignment, data quality management, vendor management
Preferred skills
MDM platform experience, identity resolution strategies, cloud platforms (Google Cloud), SQL/Python
Technologies
CDP, MDM, APIs, event streams, batch feeds, Google Cloud
Responsibilities
Own the roadmap for consumer MDM rollout and CDP operating model; define product scope for MDM as a system of record and operational layer; lead end-to-end delivery of source system integrations; manage outbound CDP activations; define core MDM concepts and rules (identity resolution, survivorship, golden record); drive alignment on shared consumer definitions; own data quality and reliability for data flows; set integration contracts for edge systems.
Seniority
Senior, hands-on IC