Senior Paid Search Marketing Specialist
Core
Lead performance marketing campaigns for Glovo's delivery platform in specific regions (Africa, EE, Balkans, or SWE), focusing on user acquisition, activation, and re-engagement via App Campaigns and programmatic channels.
Role type
Senior Paid Search Marketing Specialist (Performance Marketing)
Builds
High-impact digital acquisition campaigns for Glovo's food and grocery delivery app
Domain
Food delivery / E-commerce / Mobile App Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google App Campaigns (UAC), programmatic advertising, campaign scaling, funnel optimization, ROAS maximization, attribution modeling, incrementality testing, A/B testing, marketing analytics tools (Google Data Studio, Tableau, Excel, Google Ads Editor, Adjust, Branch, Appsflyer)
Preferred skills
Paid Social, SEM, online advertising industry experience
Responsibilities
Create and optimize high-impact campaigns for specific regions, drive acquisition and re-engagement through App Campaigns and programmatic channels, lead continuous optimization via A/B testing, collaborate with cross-functional teams (design, BI, Martech), manage large-scale projects from strategy to execution, deliver on key performance metrics
Seniority
Senior, hands-on IC
