Senior Google Shopping & Product Feed Manager (m/f/d)
Core
Strategic and operational optimization of Google product feeds, Google Merchant Center, and Shopping campaigns to improve visibility, relevance, and commercial performance for a large e-commerce portfolio.
Role type
Senior Google Shopping & Product Feed Manager
Builds
Optimized product feeds, segmented Shopping/Performance Max/Search campaigns, and automated feed management workflows.
Domain
E-commerce / Performance Marketing / Google Ads
Required skills
Google Merchant Center management, product feed strategy and optimization, Google Shopping and Performance Max campaign management, feed management platforms (Productsup, Channable, DataFeedWatch), product data enrichment and taxonomy, campaign segmentation, bidding strategy, performance analysis, automation and scripting
Preferred skills
SQL, Excel/Google Sheets, web analytics, attribution models, LLMs in performance marketing, experience with large product catalogues
Technologies
Google Ads, Google Merchant Center, Productsup, Channable, DataFeedWatch, Excel, Google Sheets, SQL
Responsibilities
Own and optimize Google product feed strategy and data quality; manage Google Merchant Center diagnostics and disapprovals; plan and optimize Google Shopping, Performance Max, and Search campaigns; develop testing frameworks for feed attributes and bidding; collaborate with Data, Analytics, Pricing, and Tech teams; manage significant advertising budgets.
Seniority
Senior, hands-on IC
