Associate Manager, Retail Development
Core
Drive Retail Franchise Development within an assigned EMEA territory by building retailer relationships, developing growth strategies, and executing cross-category programs to increase distribution and accelerate franchise growth.
Role type
Associate Manager, Retail Franchise Development
Builds
Retail franchise presence, joint business plans, and integrated activation programs for Mattel brands across multiple categories.
Domain
Consumer Products / Retail / Licensing
Deliverable
product features
Required skills
Retail strategy, business development, shopper marketing, financial acumen, negotiation, stakeholder management, project management, market analysis, omnichannel strategy
Preferred skills
Consumer products/entertainment/licensing industry experience, established retailer network, experience with Direct-to-Retail (DTR) opportunities
Technologies
None stated
Responsibilities
Develop and execute territory-specific Retail Franchise Development plans aligned with EMEA priorities; build and maintain relationships with priority retailers and buyers; create and pitch integrated franchise programs and activations; lead activation planning from concept through execution; develop Joint Business Plans and retailer activation calendars; track activation performance and retail results against KPIs.
Seniority
Mid-Senior, hands-on IC
