Marketing Manager - 12 Months Fixed Term Contract
Core
Plan, run, and optimise integrated lead and demand generation campaigns for the Government and Social Housing sectors to drive revenue targets.
Role type
Marketing Manager (B2B)
Builds
Integrated marketing campaigns, website strategy, content assets, and demand generation workflows.
Domain
B2B Technology / Government & Social Housing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Integrated campaign management, multi-channel marketing (email, social, paid media, search), website strategy and optimization, content creation, team leadership and coaching, stakeholder management, marketing automation, data analytics and reporting.
Preferred skills
B2B technology marketing experience, UK Local Government and Social Housing sector knowledge, Account Based Marketing (ABM) experience.
Technologies
WordPress, GA4, Semrush, ActiveCampaign, LinkedIn, CRM systems.
Responsibilities
Plan and execute multi-channel demand generation campaigns; own and deliver website strategy to increase traffic and conversion; develop content and thought leadership materials; line-manage and coach a team of digital and content implementers; manage external agencies and events; analyze campaign data to optimize MQL to SQL performance.
Seniority
Manager, hands-on IC
