Account Manager - Digital Marketing
Core
Drive digital marketing strategies for a hotel portfolio to maximize online revenue, bookings, and leads through SEO, paid media, content optimization, and social media management.
Role type
Account Manager - Digital Marketing
Builds
Hotel microsites, social media campaigns, paid advertising, and content assets for Accor hotels
Domain
Hospitality / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
SEO strategy, paid media management, content strategy, social media management, data analysis, A/B testing, crisis management, client relationship management
Preferred skills
WordPress, Yoast SEO, Semrush, Google Analytics, Google Looker Studio, Photoshop, Premiere, AI tools
Technologies
WordPress, Yoast SEO, Semrush, Facebook Ads, Google Ads, Google Search Console, Google Analytics, Google Looker Studio, Teamwork.com, Microsoft Office, Photoshop, Premiere, AI Tools
Responsibilities
Execute SEO strategies and keyword planning for hotel microsites; manage paid advertising campaigns and conduct A/B testing; review and guide social media content and strategy; analyze monthly performance reports and provide actionable recommendations; ensure brand compliance and content quality across all digital channels; manage influencer and chatbot updates; present performance analyses to hotel stakeholders.
Seniority
Mid-level, hands-on IC
