Managing Director of Marketing
Core
Lead strategy and execution to attract prospective students and staff, build a unified brand, and achieve 100% student enrollment targets for a charter school network.
Role type
Managing Director of Marketing (Education Sector)
Builds
Student recruitment campaigns, employer branding initiatives, and unified brand identity across digital and traditional channels.
Domain
K-12 Public Charter Education
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> product features (marketing campaigns, brand identity)
Required skills
Marketing strategy, budget management, media buying, copywriting, design direction, CRM management, Google Analytics, paid digital advertising, team leadership, public speaking, crisis response
Preferred skills
Educational equity commitment, cultural competence, storytelling
Technologies
SchoolMint, HubSpot, Google Analytics, Google Ads, Meta Business Suite
Responsibilities
Develop and execute annual network-wide marketing plans; manage marketing and enrollment budgets to maximize ROI; oversee brand identity and messaging across all channels; recruit, hire, and lead a high-performing marketing team.
Seniority
Senior, hands-on IC with leadership responsibilities