Chef.fe de Produit Marketing
Core
Develop brand extension initiatives for the Rainbow Six franchise beyond games, including transmedia, licensing, and partnerships to reach new audiences and enhance long-term brand value.
Role type
Product Marketing Manager (Brand Extensions)
Builds
Transmedia initiatives, licensing deals, strategic partnerships, and brand extension projects for the Rainbow Six franchise.
Domain
Video games / Entertainment / Brand Management
Deliverable
product features
Required skills
Brand strategy, transmedia development, licensing and partnership management, stakeholder coordination, market and competitor analysis, performance measurement, creative direction, project management.
Preferred skills
Experience in video games and entertainment industry, transmedia, licensing, or intellectual property management.
Technologies
None stated
Responsibilities
Define and deploy brand extension strategy; identify and evaluate new opportunities for audience growth and revenue; develop and pilot licensing and partnership initiatives; collaborate on transmedia initiatives aligned with product vision; maintain visibility and alignment of extension initiatives with global franchise strategy; provide strategic and creative guidance to internal teams and external partners; review and approve marketing initiatives for quality and brand consistency; translate brand positioning into clear briefs and action plans; coordinate multiple stakeholders and initiatives; monitor market trends and player communities; measure performance and impact of brand extension initiatives.
Seniority
Mid-level, hands-on IC
