Senior Performance Marketing Specialist
Core
Lead performance marketing campaigns for Glovo's delivery platform in specific regions (Africa, EE, Balkans, or SWE), focusing on acquisition, activation, reactivation, and re-engagement.
Role type
Senior Performance Marketing Specialist (Regional Lead)
Builds
High-impact App Campaigns (UAC) and programmatic advertising strategies
Domain
Food delivery / Digital advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google App Campaigns (UAC), programmatic advertising, campaign scaling, funnel optimization, ROAS maximization, attribution modeling, incrementality testing, A/B testing, marketing analytics tools (Google Data Studio, Tableau, Excel, Google Ads Editor, Adjust, Branch, Appsflyer)
Preferred skills
Paid Social, SEM, online advertising industry experience
Responsibilities
Create and optimize high-impact campaigns for a specific region, drive acquisition and re-engagement through App and programmatic channels, lead continuous optimization via A/B testing, collaborate with cross-functional teams (design, local marketing, BI, Martech), own performance targets and key metrics, share insights and best practices to elevate team performance
Seniority
Senior, hands-on IC
