Assoc Manager Digital Mktg
Core
Develop and execute full-funnel, audience-led media strategies across LATAM to drive consumer actions and business results for Mattel's brands.
Role type
Associate Manager, Media Strategy & Performance
Builds
Integrated media plans, performance campaigns, creator-led content strategies, and agency-led executions for Mattel's toy and family entertainment brands.
Domain
Consumer Goods / Toys & Games / Digital Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Full-funnel media strategy, programmatic media planning, audience data activation, performance marketing optimization, creator/influencer campaign management, agency leadership, budget forecasting, cross-functional partnership
Preferred skills
Spanish or Portuguese language proficiency, experience with emerging media platforms and technologies
Technologies
DV360, Amazon DSP, Meta, Google, TikTok
Responsibilities
Develop and execute full-funnel media strategies; Lead integrated media planning across digital, social, video, and programmatic channels; Develop data-driven audience strategies for targeting and personalization; Lead performance media strategies to drive qualified traffic and lead generation; Develop creator-led and social amplification strategies; Drive measurement, optimization, and experimentation; Lead media agencies and external partners; Manage media investment, forecasting, and financial processes; Partner with Brand, Digital, CRM, and E-commerce teams
Seniority
Mid-Senior, hands-on IC
