Global Solution Marketing Director, Oil & Gas
Core
Own global marketing strategy and execution for IFS's Oil & Gas vertical, bridging central marketing with commercial go-to-market execution to drive pipeline and revenue.
Role type
Senior IC Global Solution Marketing Director
Builds
Global demand generation programs, high-impact content assets, ABM strategies, and optimized digital presence for IFS Cloud in Oil & Gas.
Domain
Enterprise Software (ERP/EAM) in the Oil & Gas industry
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Global marketing strategy, demand generation, budget management, content strategy, account-based marketing (ABM), campaign analytics, SEO/AEO optimization, AI-powered marketing tools, executive communication, global matrixed organization navigation
Preferred skills
Enterprise MarTech/CRM platforms (Hubspot, Demandbase, SiteCore), competitive landscape knowledge in Oil & Gas (SAP, Oracle, ABB, AVEVA)
Technologies
IFS Cloud, Hubspot, Demandbase, SiteCore, Writer, Canva, AI-powered marketing tools
Responsibilities
Define and execute global marketing strategy and annual demand generation plan; Build and lead a high-performing global marketing team; Own content strategy and production of thought leadership and digital assets; Define and execute ABM strategy for priority accounts; Enable business development and regional teams with campaign kits; Track, analyze, and report on campaign performance (MQLs, SQLs, pipeline); Partner with Product Marketing to sharpen value proposition and optimize website pages; Lead presence at priority sector events and manage analyst relations.
Seniority
Senior, hands-on IC with leadership responsibilities
