Regional On Premise Manager
Core
Lead the On Premise team (Musketeers) to drive brand volume and development in a specific region by managing sales, events, and partner relationships.
Role type
Regional On Premise Manager (FMCG/Beverage)
Builds
On Premise sales volume, brand presence, and event activations for Red Bull
Domain
Fast-Moving Consumer Goods (FMCG), Energy Drinks, On Premise Beverage Sales
Deliverable
product features
Required skills
On Premise industry knowledge, sales & distribution strategy, team leadership, budget management, event activation planning, market analysis, negotiation, route planning, candidate screening
Preferred skills
Experience in On Premise beverage industry, strong network in the scene, analytical and financial planning skills
Technologies
Microsoft Office (Word, Excel, PowerPoint)
Responsibilities
Manage and optimize regional On Premise budget; Plan and execute regional marketing strategy; Train, coach, and assess the Musketeer team; Monitor competitor activity and customer incentives; Secure outlet coverage through route planning; Build relationships with key On Premise partners; Attend and activate at third-party and Red Bull events.
Seniority
Mid-Senior, hands-on IC with management responsibilities