Vice President, Digital Commerce & Loyalty, US and Canada
Core
Enterprise leader for Dairy Queen's digital commerce, loyalty, and gift card ecosystem across the U.S. and Canada, accountable for driving digital revenue growth, increasing customer lifetime value, and improving franchisee profitability.
Role type
Senior VP, Digital Commerce & Loyalty
Builds
Digital commerce platforms (mobile app, web, third-party marketplaces), loyalty/CRM programs, and gift card ecosystem
Domain
QSR (Quick Service Restaurant) / Digital Commerce / Customer Loyalty
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Digital commerce strategy, P&L ownership, franchisee relationship management, loyalty program design, cross-functional leadership, data-driven optimization, organizational development
Preferred skills
Experience scaling digital sales to $1B+, expertise in AI-driven personalization, MarTech platform leadership
Technologies
Mobile apps, web platforms, third-party delivery integrations (DoorDash), MarTech stacks, AI/ML for personalization, A/B testing frameworks
Responsibilities
Own digital commerce roadmap to $1B sales by 2030; define and evolve loyalty/CRM strategy; oversee gift card business integration; lead a 9-11 person organization; drive cross-functional execution with Technology, Marketing, and Finance; partner with franchisees to ensure profitable transaction growth
Seniority
Vice President, strategic leadership with direct P&L and people management
