Manager, Performance Marketing
Core
Manage paid performance marketing campaigns across search and social channels to drive customer acquisition, engagement, and retention for food delivery markets in APAC and Europe.
Role type
Manager, Performance Marketing
Builds
High-impact evergreen and integrated campaigns across paid search and paid social channels
Domain
Food delivery / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid search campaign management, Paid social campaign management, Budget pacing and allocation, ROI optimization, A/B testing, Data analysis, Mobile app measurement, Analytics tool proficiency, Cross-functional collaboration
Preferred skills
AI and automation tool implementation, Incrementality analysis, Multivariate testing, Experience with additional channels (Snapchat, Smartly, Google Display), Large-scale budget management
Technologies
Google Ads, Apple Search Ads, Meta Ads, TikTok Ads, Google Analytics, Adjust, Appsflyer
Responsibilities
Launch and optimize campaigns across multiple markets, Manage channel budgets and reallocate spend, Execute experiments to improve marketing practices, Track campaign performance and benchmarks, Provide data-driven analysis to stakeholders
Seniority
Manager, hands-on IC