Digital Marketing Specialist
Core
Manages day-to-day operations of RedBull.com and Red Bull TV, including content programming, SEO optimization, digital project development, and live broadcast coordination.
Role type
Digital Marketing Specialist (Owned Channels & Digital Operations)
Builds
RedBull.com, Red Bull TV, event pages, web games, and special landing pages
Domain
Digital Media / Energy Drinks / Content Distribution
Deliverable
product features
Required skills
Content management, CMS operations, SEO and GEO/AI search optimization, Digital project development, UX optimization, Analytics and data analysis, Live event operations coordination, Cross-functional collaboration
Preferred skills
Digital broadcasting and livestreaming experience, Web technologies knowledge, Content distribution across digital/offline platforms, Large media organization experience
Technologies
CMS, Analytics dashboards, SEO tools, Generative/AI search platforms
Responsibilities
Manage content agency for programming and publishing; Plan and execute owned communications; Optimize content for search engines; Develop and activate digital web/app projects; Coordinate live broadcast operations; Monitor and resolve technical platform issues; Support media distribution partnerships
Seniority
Individual Contributor