Analytical Marketing Senior Executive (Temporary)
Core
Analyze CRM and marketing activities, develop machine learning models for customer behavior prediction, and advise on segmentation to optimize campaign performance.
Role type
Senior analytical marketing executive (data science focus)
Builds
Predictive ML models, marketing dashboards, and strategic insights for retail campaigns
Domain
Retail / Food & Beverage / Data Science
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, machine learning model development, data visualization (Looker Studio), Google BigQuery, customer segmentation (RFM), KPI tracking
Preferred skills
Retail industry experience, data storytelling
Technologies
SQL, Looker Studio, Google BigQuery, MS Office
Responsibilities
Analyze mass and targeted CRM activities, run campaign simulations, coordinate local ML/data science projects, manage performance dashboards, advise departments on analytics
Seniority
Senior, hands-on IC