Product Marketing Manager, Freshservice Platform
Core
Own and evolve the Freshservice platform narrative, bringing service and operations into a unified story for IT organizations to drive adoption.
Role type
Product Marketing Manager (B2B SaaS Platform)
Builds
Unified platform narrative, external-facing assets, sales enablement content, and customer-facing campaigns for the Freshservice platform.
Domain
IT Service Management (ITSM), IT Operations, Enterprise Infrastructure, AI/GenAI
Deliverable
product features
Required skills
B2B SaaS product marketing, ITSM/IT Operations/DevOps domain expertise, complex multi-product platform launches, AI/GenAI marketing, cross-functional launch leadership, market research, storytelling
Preferred skills
Multi-product suite marketing, "better together" narrative experience, enterprise AI adoption knowledge
Technologies
AI, machine learning, GenAI, Copilot, agentic AI
Responsibilities
Own product marketing positioning and messaging for the Freshservice platform; Drive content and external assets communicating the unified platform vision; Develop differentiated messaging for IT leaders and enterprise buyers; Lead cross-functional launch planning with Product, Sales, and Customer Success; Create sales enablement materials (battlecards, demos, FAQs); Develop customer-facing assets (blogs, webinars, videos); Gather customer insights via research and interviews; Partner with Demand Generation to drive platform awareness.
Seniority
Mid-Senior, hands-on IC