Marketing Automation Specialist
Core
In-house HubSpot expert and strategic partner to internal marketing and sales teams, driving automation, data integrity, and campaign optimization.
Role type
Senior Marketing Automation Specialist (HubSpot)
Builds
Marketing automation programs, lead nurturing workflows, and data-driven insights for B2B campaigns.
Domain
B2B Marketing Technology (Martech)
Required skills
HubSpot mastery, lead nurturing campaign design, database management and segmentation, project management, stakeholder influence, risk mitigation
Preferred skills
B2B multi-channel sales experience, CRM integrations (Salesforce/SAP), ABM platforms (Demandbase), data visualization (Power BI), web technologies (HTML/CSS)
Technologies
HubSpot, Demandbase, Salesforce, SAP Sales Cloud, Power BI, Excel Power Query
Responsibilities
Act as a consultant to guide internal teams on best practices; manage HubSpot technical functionality and user administration; design and execute automation workflows; ensure data hygiene and compliance; develop strategic reports; integrate new martech tools.
Seniority
Senior, hands-on IC