Shopper Marketing Manager
Core
Lead insight-led shopper marketing strategies and activation plans for key grocery customers to drive conversion and category growth.
Role type
Shopper Marketing Manager
Builds
Retail media, omnichannel activation, in-store execution, and customer campaigns for major UK grocery retailers.
Domain
FMCG, Grocery Retail, Shopper Marketing
Deliverable
product features
Required skills
Shopper marketing strategy, retailer-specific activation planning, retail media expertise, omnichannel activation, budget management, campaign ROI analysis, stakeholder management, data analysis, innovation launch planning, agency management
Preferred skills
Experience with major UK grocery retailers, commercial acumen, AI-enabled tools proficiency, cross-functional collaboration
Technologies
AI-enabled tools, data analytics platforms
Responsibilities
Lead shopper marketing activation plans across priority grocery customers, develop customer-specific plans aligning brand and retailer objectives, manage activation budgets and forecasting, evaluate campaign effectiveness and sales performance, coach junior team members, lead annual customer planning events
Seniority
Mid-Senior, hands-on IC