Head of Creator Marketing
Core
Define and execute strategic creator marketing programs to build brand love, product trust, and organic reach for Red Bull Canada by managing a diverse roster of social creators.
Role type
Head of Creator Marketing (Strategy & Program Execution)
Builds
Creator marketing strategies, creator relationships, and brand advocacy programs
Domain
Beverage industry + Creator/Influencer Marketing
Deliverable
product features
Required skills
Strategic planning, cross-functional collaboration, relationship building, budget management, KPI establishment, program execution, stakeholder management, negotiation, presentation skills, project management
Preferred skills
Marketing or PR degree, leadership experience, agency management, creative background, entrepreneurial mindset
Technologies
Management & reporting tools
Responsibilities
Define goals and assessment guidelines for creator marketing; identify, onboard, and manage key national creators; develop business cases for global approval; lead hospitality programs; refine management tools and reporting; present learnings and ROI to stakeholders; support annual business planning; act as a role model and leader for the marketing team.
Seniority
Senior, hands-on IC with strategic oversight
