Head of Brand Management, Europe
Core
Develop and execute brand strategies for food delivery markets across Europe, managing brand health metrics and leading 360-degree campaigns.
Role type
Senior Brand Management Leader
Builds
Regionally and locally relevant brand strategies, equity and affordability plans, and 360-degree marketing campaigns
Domain
Food delivery / E-commerce / Consumer goods
Deliverable
product features
Required skills
Brand strategy development, Brand health ownership, Campaign management, Budget management, Team leadership, Data analysis, Cross-functional collaboration
Preferred skills
E-commerce experience, FMCG experience, Grocery retailer experience
Technologies
TOM, Closeness metrics, Social content management, ATL planning, OOH creative assets
Responsibilities
Create regionally and locally relevant brand strategies, Set and track KPIs for brand health metrics, Organize and manage end-to-end marketing campaigns, Oversee regional marketing budgets, Lead and grow a team of 3-5 people
Seniority
Senior, hands-on IC with team leadership