Senior CRM Manager:in
Core
Planning, execution, and control of PENNY CRM activities and projects in collaboration with the jö Bonus Club and internal departments.
Role type
Senior CRM Manager
Builds
CRM campaigns, digital & print communication measures, and operational CRM actions (flyers, App vouchers, newsletters) for PENNY channels.
Domain
Retail / Customer Relationship Management
Deliverable
product features
Required skills
CRM strategy, campaign management, data modeling, analytical CRM methods, budget planning, KPI monitoring, process optimization, business case creation, MS Office (PowerPoint, Excel), analytical thinking, high numerical affinity.
Preferred skills
Experience in developing digital CRM campaigns, knowledge of digital trends.
Technologies
MS Office, App, Newsletter platforms
Responsibilities
Plan and execute CRM activities and projects, steer CRM campaigns based on customer clusters, develop CRM communication measures, create monthly forecasts and effect analyses, monitor KPIs and optimize processes, allocate CRM budgets, create CRM actions and App vouchers.
Seniority
Senior, hands-on IC