Lead - Product Marketing
Core
Drive go-to-market strategies, positioning, and adoption for Freshdesk portfolio by translating complex AI and CX capabilities into clear messaging.
Role type
Lead Product Marketer (SaaS)
Builds
Product positioning, competitive enablement assets, sales tools, and GTM campaigns for customer service software.
Domain
SaaS / Customer Experience (CX) / Artificial Intelligence
Deliverable
product features
Required skills
Product positioning, competitive intelligence, cross-functional collaboration, sales enablement, AI tool integration, market research, storytelling, technical concept simplification
Preferred skills
MBA, experience with modern AI tools for marketing workflows
Technologies
Modern AI tools for content creation, market research, and data analysis
Responsibilities
Develop product positioning and value-driven messaging; lead cross-functional product launches; create competitive enablement assets and sales tools; integrate AI into marketing workflows; partner with Product Management to feed competitive insights into roadmap.
Seniority
Senior, hands-on IC