Marketing Manager Coffee Systems DACH (m|w|d)
Core
Driving growth and brand value for Senseo and Tassimo coffee systems in the DACH region through strategic partnerships and integrated marketing.
Role type
Senior Marketing Manager (FMCG)
Builds
Integrated marketing programs, customer journeys, and growth initiatives for Senseo and Tassimo.
Domain
FMCG / Coffee Systems / DACH Region
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
FMCG marketing leadership, brand strategy, team management, commercial acumen, strategic partnership management, integrated marketing execution, stakeholder management, international collaboration
Preferred skills
Experience with Bosch/Versuni partnerships, E-commerce and retail media expertise, digital channel mastery
Technologies
Social Media, Influencer Marketing, E-Commerce, Retail Media, Shopper Activation
Responsibilities
Lead DACH growth strategy for Senseo and Tassimo, manage strategic partnerships with Bosch and Versuni, drive profitable growth and market share, design integrated customer experiences, represent DACH requirements globally
Seniority
Senior, hands-on IC
