Senior Regional Marketing Lead - DACH
Core
Own pipeline and ARR growth for the DACH region by connecting inbound and outbound campaigns into a unified growth engine.
Role type
Senior Regional Marketing Lead (Growth)
Builds
Regional marketing strategy, connected inbound/outbound campaigns, and revenue-influencing programs for a B2B SaaS cybersecurity platform.
Domain
B2B SaaS, Cybersecurity, DACH Market (via careerplan.io/jobs/72ec16c6-f51b-4ae7-9a6e-415b453a6de4-senior-regional-marketing-lead-dach-at-sosafe)
Required skills
B2B field marketing, demand generation, growth marketing, regional go-to-market strategy, budget management, B2B buyer journey expertise, data analytics, cross-functional partnership
Preferred skills
ABM concepts, cybersecurity marketing, public sector marketing, DACH market knowledge
Technologies
LinkedIn, retargeting, search, intent data platforms, CRM/RevOps tools
Responsibilities
Own DACH marketing strategy and budget; build connected inbound/outbound campaigns; partner with SDR/BDR on targeting and messaging; optimize channels based on pipeline performance; localize global campaigns for DACH; manage customer advocacy and case studies.
Seniority
Senior, hands-on IC