Director, Industry Marketing - Insurance
Core
Define positioning and go-to-market strategy for ServiceNow's Insurance industry solutions, translating AI-driven platform capabilities into outcome-based narratives for carriers and brokers.
Role type
Director, Industry Marketing (Insurance)
Builds
Industry message houses, solution narratives, pitch decks, battlecards, and event content for the Insurance vertical.
Domain
Enterprise Software / Insurance / AI
Deliverable
product features
Required skills
B2B marketing strategy, Insurance industry expertise, message house development, go-to-market planning, executive presence, AI tool proficiency, event management, pipeline generation
Preferred skills
Experience with enterprise software platforms, AI adoption trends, cross-functional leadership
Technologies
ServiceNow platform, Now Assist, AI agents, Seismic, Claude
Responsibilities
Own and publish the industry message house; lead go-to-market strategy within the Industry POD; manage the Marketing BOM for prioritized solutions; direct presence at first-party and third-party industry events; drive field adoption through enablement programs; utilize AI tools as primary workflow for research and content.
Seniority
Director, strategic leadership
