Specialist, Paid Media
Hybrid
Core
Develop and execute integrated digital media plans across all platforms to drive growth and achieve marketing objectives for RCL fashion banners.
Role type
Specialist Paid Media Buyer
Builds
Multi-channel campaigns (Display, Social, SEM, Affiliate) for RCL fashion brands
Domain
Retail / Fashion / Digital Advertising
Required skills
Digital media buying, campaign setup and trafficking, budget pacing, performance analysis, audience segmentation, creative coordination, Google Ads, Meta Business Manager, DSPs
Preferred skills
Google Analytics, attribution modeling, personalization strategies
Responsibilities
Drive media plan development, execute multi-channel campaigns, lead Ad Operations, analyze campaign performance, partner with marketing and e-commerce teams, champion digital excellence
Seniority
Specialist, hands-on IC