Spécialiste, Médias numériques
Core
Develops and deploys integrated media plans across digital platforms to support growth and achieve marketing objectives for RCL banners.
Role type
Digital Media Specialist
Builds
Integrated media plans, Display/Social/SEM/Affiliation campaigns
Domain
Retail / Digital Marketing
Required skills
Digital media buying, Google Ads, Meta Business Manager, DSPs, Paid Search, Display/Programmatic, Paid Social, Google Analytics, Bilingualism (French/English)
Preferred skills
None stated
Technologies
Google Ads, Meta Business Manager, DSPs, Google Analytics
Responsibilities
Develop media plans identifying strategic placement opportunities, manage Display/Social/SEM/Affiliation campaigns, collaborate with Marketing/E-commerce teams on strategy and creative coordination, execute Ad Ops including trafficking and budget management, analyze campaign performance in real-time and post-campaign, support internal digital expertise development, contribute to omnichannel growth initiatives.
Seniority
Mid-level, hands-on IC