Director, Integrated Marketing
Core
Lead integrated marketing strategy to unify brand and demand generation across products, regions, and buyer audiences for a global SaaS company.
Role type
Director of Integrated Marketing
Builds
Coordinated full-funnel campaigns and a unified marketing narrative across enterprise SaaS products.
Domain
B2B SaaS (Enterprise IT, HR/EX, Service Operations)
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing leadership, integrated campaign execution, brand strategy, cross-functional orchestration, campaign planning, metric definition, agency management, marketing automation fluency
Preferred skills
Experience with post-merger product suites, vertical/segment-specific campaign variants, enterprise SaaS competitor experience (ServiceNow, Zendesk), operating in ambiguity
Technologies
HubSpot, Marketo, Salesforce
Responsibilities
Translate brand strategy into integrated full-funnel campaigns; Align campaign messaging across buyer motions; Build vertical and persona-based campaign variants; Collaborate with content, SEO/AEO, and thought leadership teams; Orchestrate cross-functional execution across creative, field marketing, and demand gen; Define and report on campaign-level success metrics; Manage external creative and agency partners; Represent coordinated brand execution in CMO-level strategy reviews
Seniority
Director, strategic leadership with hands-on execution
