Email Specialist
Core
Execute and optimize email marketing campaigns for the Toronto Star and its portfolio of news brands to drive audience engagement and support growth initiatives.
Role type
Email Marketing Specialist
Builds
Email campaigns, templates, and segmented lists for news and community engagement
Domain
Media / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
HTML, CSS, email marketing platforms, list management, segmentation, A/B testing, campaign reporting, Adobe Photoshop, MS Office, Google Sheets
Responsibilities
Design and code email templates using HTML/CSS; optimize templates for mobile responsiveness, dark mode, and cross-platform display; manage campaign execution including list imports, scheduling, and reporting; run A/B tests to optimize performance; coordinate email calendars to prevent audience conflicts; troubleshoot email components and links.
