Marketing BI Specialist
Core
Execute user growth and retention strategies by leading CRM and Lifecycle management, combining Business Intelligence with commercial vision to optimize acquisition, retention, and churn prevention.
Role type
Marketing BI Specialist (Growth & CRM Strategy)
Builds
CRM and Lifecycle strategies for user acquisition, retention, and churn reduction
Domain
Food delivery and quick-commerce in Latin America
Deliverable
production ML models | product features | dashboards & analysis
Required skills
SQL, Excel, Google Sheets, data visualization tools (Looker, Power BI, Tableau), business strategy, CRM, growth marketing, KPI analysis
Preferred skills
Python, data-driven decision making
Responsibilities
Process data to generate actionable insights, design and execute user retention and reactivation strategies, develop tactics for new user acquisition, analyze KPIs for business optimization, report performance metrics and align cross-functional teams
Seniority
Mid-level, hands-on IC
