Digital Growth & Panel Marketing Associate Director
Core
Lead global panel acquisition and engagement strategy to attract new members, retain existing participants, and maximize ROI for market research activities.
Role type
Associate Director, Panel Marketing & Growth
Builds
Global physician and healthcare professional panels across multiple brands
Domain
Healthcare market research / B2C membership marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2C marketing strategy, team leadership, multi-channel campaign management, data-driven optimization, user experience (UX) principles, content governance, SEO/PPC management, budget control
Preferred skills
Advanced degree in business/marketing, experience in subscription-based models
Technologies
SEO, PPC, social media platforms, email automation tools, data analytics platforms
Responsibilities
Manage and mentor a global panel marketing team; design and execute multi-channel acquisition campaigns; optimize user journey and rewards programs; oversee brand governance and content strategy; control panel growth budget and measure ROI
Seniority
Senior, hands-on IC with team leadership
