Account Sales Manager II
Core
Manage Red Bull products and drive sales volume at off-premise retail stores by coaching ASM I staff and executing local programming.
Role type
Mid-level sales manager (FMCG/energy drinks)
Builds
Red Bull product placement and sales initiatives for off-premise retailers
Domain
Consumer Packaged Goods (Energy Drinks) / Retail Sales
Deliverable
product features
Required skills
retail sales, coaching & mentoring, market analysis, route management, inventory handling, conflict resolution, data tracking, brand standards enforcement, team leadership
Preferred skills
additional languages, launch support experience
Technologies
Daily Tracker, Power Route Rides
Responsibilities
Manage assigned RBDC accounts and determine product needs; Inspire and support ASM I and Sales Trainee positions; Support DSM in route coverage and performance reviews; Establish communication with retail partners to implement local programming; Build and protect the Red Bull brand through proper product rotation; Teach ASM I selling skills via role plays and retail math; Collaborate with Sales and DP teams to execute programs; Use Daily Tracker to measure on-route and off-route contribution.
Seniority
Mid-level, hands-on IC
