On Premise Manager Marketing QSR / Systemgastronomie
Core
Develop and execute B2C marketing and activation concepts for national and international Quick Service Restaurant (QSR) and Systemgastronomy chains, adapting global strategies to local market needs.
Role type
Senior On-Premise Marketing Manager (QSR/Systemgastronomy)
Builds
Marketing strategies, activation concepts, events, and POS materials for QSR chains
Domain
Foodservice, Quick Service Restaurants, Systemgastronomy
Deliverable
product features
Required skills
B2C marketing strategy, activation concept development, market and consumer data analysis, business planning, project management, stakeholder coordination, sales process understanding, cross-functional collaboration
Preferred skills
Experience in international brand collaboration, creativity in marketing concepts, solution-oriented thinking, ability to manage multiple projects simultaneously
Technologies
Performance tracking tools, data analysis platforms
Responsibilities
Develop and manage innovative B2C marketing and activation concepts; Coordinate collaboration with internal and external stakeholders; Analyze market and consumer data to identify trends and optimize strategies; Shape strategic direction and participate in annual business planning; Represent brand values and build sustainable relationships with customers and partners
Seniority
Senior, hands-on IC