Regional Assistant Manager, Measurement & Insights
Core
Lead end-to-end measurement initiatives to evaluate advertising ROI and value for regional advertisers and media agencies.
Role type
Senior IC measurement & insights manager
Builds
Measurement frameworks, dashboards, and data-driven narratives
Domain
Digital advertising, media measurement, Southeast Asia
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
marketing mix modelling, attribution analysis, brand-lift studies, experimental design, incrementality testing, large dataset analysis, technical presentation, project management, AI tool integration
Preferred skills
Southeast Asian language proficiency
Responsibilities
Design and deploy measurement initiatives, create best practices for measurement methodologies, guide advertiser conversations with insights, synthesize data into strategic narratives, execute measurement plans for key accounts, support sales enablement with data pitches, collect campaign insights for thought leadership
Seniority
Senior, hands-on IC
