Sr. Director, Route to Market
Core
Develop and execute long-term Route-to-Market (RTM) strategies and Direct Store Delivery (DSD) service models to expand distribution breadth and depth for Red Bull's off-premise channels.
Role type
Sr. Director, Route to Market & Distribution Strategy
Builds
Distribution network capabilities, DSD service infrastructure, and strategic business plans for off-premise channels
Domain
CPG / Beverage / Distribution & Logistics
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
RTM strategy development, DSD model management, distribution planning, field-force structuring, distributor partner management, performance analytics, change management, team leadership, statistical modeling (linear/logistic regression), cross-functional collaboration
Preferred skills
Master's degree, experience with process automation, advanced data analytics
Technologies
Statistical regression tools, BI reporting platforms, distribution management systems
Responsibilities
Lead annual distribution planning and KPI definition; optimize field-force structures and DP management processes; build service-to-standard reporting infrastructure; coach direct reports and drive team performance; collaborate with cross-functional leaders to align distribution strategy with business objectives
Seniority
Senior, hands-on IC with strategic leadership