On-Premise Activation Specialist
Core
Execute locally relevant brand activations, tastings, and trade engagements for a premium beer and spirits portfolio to build consumer advocacy and demand.
Role type
Field-based on-premise activation specialist
Builds
Brand activation events, tastings, and trade programming for alcohol brands
Domain
Alcohol industry, on-premise channel (bars, restaurants, nightlife)
Deliverable
product features
Required skills
On-premise channel expertise, activation execution, consumer and trade recruitment, budget management, insight synthesis, bilingual communication (English/Spanish)
Preferred skills
Experience in beverage alcohol, hospitality, or events
Technologies
None stated
Responsibilities
Execute brand activations and tastings within assigned accounts; recruit consumers and trade members; manage activation logistics and budgets; report consumer behaviors and market trends; maintain POS materials and inventory.
Seniority
Mid-level, hands-on field specialist