Sr. Specialist, Wholesale Marketing
Core
Strategic Senior Wholesale Marketing Specialist driving brand execution, seasonal GTM initiatives, and grassroots marketing for Specialty Accounts in the athletic apparel industry.
Role type
Senior Specialist, Wholesale Marketing
Builds
Wholesale fixtures, POP programs, seasonal activation plans, and integrated retail campaigns for Specialty Accounts.
Domain
Retail / Athletic Apparel
Deliverable
product features
Required skills
Wholesale marketing strategy, fixture and POP development, retail activation planning, vendor and account relationship management, project management, visual merchandising coordination, budgeting and planning, event management, DAM platform management, performance reporting.
Preferred skills
Experience with sporting goods retailers, department stores, or specialty accounts.
Technologies
DAM platforms
Responsibilities
Execute seasonal wholesale marketing strategies; develop account-specific activation plans; manage end-to-end development of wholesale fixtures and POP; partner with Sales and Visual Merchandising teams; monitor partner physical and digital environments; lead grassroots marketing events and tradeshows; develop tools and reporting processes; track promotions and account marketing calendars.
Seniority
Senior, hands-on IC