Senior Marketing Data Analyst - Paid Social
Core
Senior Data Analyst supporting Paid Social Marketing by analyzing audience and platform performance to optimize bidding, budgets, and testing strategies.
Role type
Senior IC marketing data analyst (paid social)
Builds
dbt pipelines, BI dashboards (Looker, Lightdash), and reusable analytical frameworks for budget optimization
Domain
Fintech / Paid Social Marketing
Deliverable
production ML models | dashboards & analysis
Required skills
Advanced SQL, Python or R, A/B testing design, data quality auditing, attribution modeling, unit economics (CAC, LTV, contribution margin)
Preferred skills
dbt pipeline experience, saturation/response curve modeling, incrementality testing, Marketing Mix Modelling, MMPs (Singular, AppsFlyer, Adjust), server-side tracking tools
Technologies
Snowflake, BigQuery, Looker, Lightdash, dbt, Meta, TikTok, Reddit, Snapchat
Responsibilities
Analyze audience utilization and platform performance data to uncover optimization opportunities; Design and validate measurement signals through clean A/B testing; Own paid social data infrastructure by building dbt pipelines; Build and maintain BI dashboards for stakeholder self-service; Develop frameworks to quantify budget optimization potential; Partner with managers to translate insights into strategy
Seniority
Senior, hands-on IC
