Paid Social Senior Executive
Core
Leading paid social media campaigns for Wise in the GBR & PAC regions to drive user growth and brand trust for international money transfers.
Role type
Senior Paid Social Executive (Regional Lead)
Builds
Paid social campaigns, creative assets, and data-driven optimization strategies for Meta, TikTok, Reddit, and Snapchat.
Domain
Fintech / International Payments / Digital Marketing
Deliverable
product features
Required skills
Meta and TikTok ad management, campaign optimization, A/B testing, data analysis, cross-functional collaboration, creative strategy, regional market management
Preferred skills
Pinterest/X/LinkedIn ad experience, UK or Pacific market knowledge, startup environment experience, second language proficiency
Technologies
Meta Ads, TikTok Ads, Reddit Ads, Snapchat Ads, Google Analytics (implied via data analysis)
Responsibilities
Building and optimizing campaigns across multiple social platforms, managing paid social activity in UK, Australia, and New Zealand, collaborating with creative teams, analyzing data to validate assumptions, working with platform representatives on innovations
Seniority
Senior, hands-on IC with regional leadership