Marketing Director
Core
Lead marketing and communications for a high-growth portfolio of events in Saudi Arabia, driving brand vision, go-to-market strategies, and direct sales via ecommerce.
Role type
Senior Marketing Director (Portfolio/Events)
Builds
Marketing strategies, brand campaigns, and direct sales channels for a mixed portfolio of events, SaaS, and subscription products.
Domain
Events industry, B2B lead generation, EMEA market
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
People management (10+ years), marketing strategy, brand vision development, integrated campaign management, data-driven decision making, budget management, agile team leadership, market analysis, B2B lead generation, marketing technology proficiency.
Preferred skills
Marketing transformation experience, PR and social media expertise, SaaS/subscription product marketing, test-and-learn culture development.
Technologies
Eloqua, Adobe Analytics, Adobe Target, Drupal, Google Analytics
Responsibilities
Lead a team of marketing and digital managers; devise and deliver innovative marketing campaigns within budget; represent the portfolio across ME and divisional groups; develop value propositions and messaging; manage budgets and allocate resources; identify trends in data to optimize customer engagement; champion the adoption of marketing technology solutions.
Seniority
Senior, hands-on IC with leadership responsibilities
