Lead, CRM MarTech
Core
Lead a team of CRM MarTech specialists to build, debug, and improve scalable CRM communication systems and personalization logic using Braze.
Role type
Senior IC Lead, CRM MarTech
Builds
Scalable CRM campaigns, lifecycle flows, and data integrations within Braze for B2C markets
Domain
MarTech / Customer Experience / Delivery
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Braze platform expertise, Liquid templating logic, API integration (REST/JSON), SQL, team leadership, data analytics
Preferred skills
Experience in B2C digital businesses, knowledge of HTML/CSS, familiarity with AI tools for automation
Technologies
Braze, Liquid, REST/JSON APIs, SQL
Responsibilities
Build and maintain complex CRM campaigns and lifecycle flows; mentor and upskill a team of CRM specialists; troubleshoot technical issues in campaigns and data flows; collaborate with Product and Data teams on integrations; define technical standards and QA workflows.
Seniority
Senior, hands-on IC with team leadership