Associate Director, Media Planning
Core
Leads digital media planning for healthcare and life sciences clients across search, display, video, email, mobile, and programmatic channels.
Role type
Senior IC media planning lead
Builds
Integrated digital media plans and optimized campaign activations
Domain
Healthcare, Life Sciences, Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Digital media planning, audience insights, budget management, vendor relationship management, performance reporting, cross-functional collaboration, client presentation, regulated-industry media planning
Preferred skills
AI tool adoption, content/creative/channel influence, US/Canadian healthcare audience experience, media compliance knowledge
Technologies
DoubleClick Campaign Manager, DoubleVerify, Bionic, Microsoft Excel, Microsoft PowerPoint
Responsibilities
Develop integrated digital media plans using audience insights and channel strategy; Lead client-facing discussions presenting recommendations and optimization opportunities; Manage media budgets, vendor relationships, and campaign spend approvals; Collaborate with Analytics to review performance and translate reporting into actionable optimizations; Partner with Creative, Content, Strategy, and Client Services to align media plans with business outcomes
Seniority
Senior, hands-on IC