Media Effectiveness Development Lead - Media Mix Modeling
Core
Drive revenue growth and client adoption for NielsenIQ's Marketing Effectiveness solutions, specifically Media Mix Modeling (MMM) and media experimentation, by acting as a strategic sales advisor.
Role type
Senior Account Development Manager (Media Effectiveness)
Builds
Marketing Effectiveness solutions (MMM, media experimentation) for client marketing optimization
Domain
Media Analytics / Marketing Effectiveness
Deliverable
client delivery
Required skills
Strategic account development, consultative selling, RFP/RFI response management, MMM solution positioning, complex sales cycle management, thought leadership, commercial proposal development, executive influence
Preferred skills
Media strategy vision, conference/webinar speaking experience, European market knowledge
Technologies
Marketing Mix Modeling (MMM) platforms, NielsenIQ tools
Responsibilities
Identify and develop opportunities for MMM adoption, design activation plans for local sales teams, act as trusted advisor to clients on business challenges, prepare high-value responses to RFPs/RFIs, promote solutions via case studies and thought leadership content, share knowledge and best practices across teams
Seniority
Senior, hands-on IC