Lead Data Analyst
Core
Strategic advisor guiding measurement strategies and translating data into innovative frameworks for cross-channel marketing success.
Role type
Lead Data Analyst (Strategic IC)
Builds
Marketing analytics programs, insights frameworks, and predictive models for client business outcomes.
Domain
Marketing Analytics & Data Science
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Python, R, SQL, probability theory, regression modeling, machine learning ensembling, customer segmentation, forecasting (ARIMAX), marketing mix modeling, multi-touch attribution, causal analysis, generative AI, cloud databases (Snowflake, AWS, Databricks), PySpark, Snowpark, Pandas, version control (Git/Azure DevOps), web analytics (Google Analytics, BigQuery), BI tools (Tableau, Power BI)
Preferred skills
Graduate degree, Retail/Financial Services/Automotive/CPG industry experience, Microsoft Fabric, graph databases/NoSQL, data engineering collaboration
Responsibilities
Partner with client leaders to co-create marketing analytics strategies; translate complex customer behavior data into scalable frameworks; lead cross-functional analytics initiatives; represent analytics expertise in strategic planning and solution design; mentor others in advanced analytics; design and oversee strategic marketing science initiatives including test frameworks and predictive modeling.
Seniority
Senior, hands-on IC with leadership responsibilities