Marketing Head
Core
Lead the Vegetable Seeds Team to drive sustainable business growth by creating compelling market offerings and exceptional customer experiences for farmers through strategic management of brand, portfolio, and marketing resources.
Role type
Senior Marketing Head (Vegetable Seeds)
Builds
Vegetable seed portfolio and crop protection solutions for farmers
Domain
Agriculture / Seed Technology
Deliverable
product features
Required skills
Strategic marketing management, portfolio optimization, value-based pricing, go-to-market strategy, cross-functional leadership, data-driven decision-making, budget management, team leadership
Preferred skills
MBA or related master's degree, experience in quantitative fields
Technologies
Data analytics frameworks, business planning tools
Responsibilities
Lead and develop the marketing team through performance culture and coaching; Manage and optimize geography marketing investments, budgets, and ROI; Drive portfolio optimization for customer segments through value-based pricing; Execute crop strategies aligned with business objectives; Design and manage superior customer experiences using data-driven frameworks; Guide Commercial Heads and CU Managers in developing go-to-market strategies; Ensure harmonized execution of global marketing platforms and processes
Seniority
Senior, hands-on IC with team leadership