B2B Events Lead
Core
Lead and execute a portfolio of B2B events (roundtables, briefings, conferences) to drive Go-to-Market strategy and generate leads for senior decision-makers in verticals like Digital Government, Healthcare, and Defence.
Role type
Senior B2B Events Lead
Builds
B2B event portfolio including CXO roundtables, breakfast briefings, and conference activations
Domain
B2B Marketing & Events
Deliverable
product features
Required skills
B2B event management, audience development, stakeholder management, budget control, ROI tracking, project management, sales cycle understanding, negotiation
Preferred skills
Commercial instinct, copywriting, influencer skills, tech-savviness
Technologies
Microsoft 365, Notion, CRM, CMS, Teams
Responsibilities
Develop and curate B2B events for core verticals; research and invite senior participants; manage speakers, partners, and agencies; control event budgets; track event ROI and pipeline contribution; capture learnings to improve the program.
Seniority
Senior, hands-on IC
